Gucci has partnered with The North Face to launch a limited collection featuring apparel, accessories, luggage and shoes.
The Italian luxury brand also brought its unique aesthetic through a selection of camping gear, including sleeping bags and tents.
The North Face x Gucci collection is mostly inspired by the 1970s, when The North Face was a successful outdoor retailer based in Berkeley, California.. unlike today's global brand.
As for clothing, there are goose down quilted coats, skirts, shirts and jumpsuits, all decorated with vibrant prints inspired by the outdoors, such as flowers and greenery.
The newly created North Face x Gucci logo appears prominently throughout most of the collection.
The logo is a combination of the two brands' individual markings and features the three curved lines of the north face and Gucci's iconic green-red-green stripe.
This collaboration comes as The North Face gains popularity among the stylish stars and celebrities of the digital generation. No longer just for camping and hiking trips, The North Face has become a fashion brand in its own right in recent years.